Indoor soft play areas have shown increased visitor numbers over the past months – and the reason is not terribly difficult to imagine.
The fact of the matter is that these sorts of attractions offer caregivers and parents the opportunity to ensure that the children under their care enjoy a safe, secure, and stimulating environment after a long period where many were confined to their homes due to COVID-19 regulations.
Now that these regulations have largely fallen away, the business opportunity represented by the robust interest in indoor soft play areas equipment for sale cannot be ignored by entrepreneurs.
However, as with all investments, some due diligence as far as the requirements of the planned business is required. There are a number of factors that will influence whether the business is a success or a failure.
One of the prime decisions that any potential investor must take into account is location. The good news for investors is that a rental property outside urban high-rent areas is ideal. It is simply not necessary to rent real estate in prime areas. Families have already decided on the type of entertainment experience they want for their children – and would rather not be subject to parking and traffic challenges. In short, as long as the venue is reasonably accessible to the residents of suburbia, customers will find the location a secondary consideration.
The fact that reasonable rental contracts can be negotiated in quieter areas also means that there is almost inevitably space available – and the location makes it easier to find alternatives should the business exhibit strong growth.
The ability to easily relocate to premises that allow the business to grow will influence the next factor that needs to be taken into consideration prior to investing in an indoor soft play area. this consideration revolves around the type of equipment to buy.
Indoor soft play area investors, such as Beston Indoor Playground can be guided by the fact that there are types of soft play equipment that have stood the test of time when it comes to attracting customers.
The first of these is the giant blocks and geometrical shapes. The foam design and hard-wearing exterior coverings of these blocks make them ideal for children to exercise their imaginations. The ‘Jumbo Blocks’ are lightweight and can be easily moved around by younger patrons. They are also incredibly easy to maintain, requiring only a gentle wipe-down with an appropriate detergent or alcohol solution. This has the added benefit of reassuring parents that the venue is safe and hygienic.
The second class of equipment that has proven incredibly popular is the ‘modular tube’ climbing apparatus. Each of the tube modules can be assembled into a design that suits the indoor play space. The enormous number of tube types (such as straight, bends, U-bends, transparent observation bubbles, and slides) means that adding to the setup is as easy as simply purchasing additional modules. The attraction can therefore expand when the business relocates to a venue with more space. Given that the modules are available as single pieces, the cost of keeping the modular tube attraction fresh represents exceptional value for money.
Of course, a full business plan is required before embarking on any entrepreneurial journey. However, indoor soft play areas are an option that should be carefully explored by investors.