Top 5 reasons: the popularity of indoor playground equipment in shopping malls
Nowadays, shopping malls offer more than just a one-stop shopping experience. People now also visit the malls to socialize and be entertained. Shopping complexes are constantly looking for fresh and creative ways to create unique experiences for their customers and their families to encourage them to shop longer and return more often. And one of the best ways is to include indoor play areas in the malls.
Given that many families usually shop in the company of their children, having an indoor play environment can help to keep the children safe, active, and entertained while the parents concentrate on their shopping. Many shopping malls are opting to invest in indoor playground equipment and are realizing many benefits as a result. If you are yet to invest in indoor playground equipment for your mall, here are 5 top reasons why you should.
– Increase Traffic to Your Mall
Indoor playground equipment will prove to be a children’s magnet. They will ask their parents to take them to your mall more often, and parents will be more motivated to do their shopping in your mall as their needs will be taken care of too. Remember, children are full of energy and have very short attention spans. They can easily get bored and become a bother to their parents who are busy shopping. However, when your mall is able to address the needs of both the children and the parents, it will quickly become popular among families.
– Encourages More Shopping
Having indoor playground equipment in your mall area will encourage more shopping as parents are more likely to browse the stores longer knowing that children are safe and having fun. The children themselves may also ask their parents to stay longer, and this may influence the parents to shop even more.
– More Branding
The right indoor playground equipment provides many opportunities to promote your brand. Given that the indoor playground area is bound to attract crowds, you can use themed indoor playground equipment to inform the public what your brand is all about and create an impression on the parents. And by offering great and memorable experiences, your indoor playground equipment can make your mall the talk of the town, offering free promotion.
– A High Return on Investment
Children constitute a major consumer market and they have a big influence on many households’ purchasing decisions. When you have a commodity or service that mainly appeals to children, you have the potentiality to make great profits. Besides paying directly to use the playground equipment (https://bestonridesforsale.com/indoor-playground-equipment-for-sale/), children will help increase sales in other stores such as those that deal with foods, drinks, toys, etc. Their parents will also find themselves spending more time and money in the eateries, pubs, and even engage in impulse buying. All things considered, indoor playground equipment offers many opportunities to increase sales in your mall.
– Increased Competition from Online Shopping
Online shopping has been slowly becoming the new way of shopping. To survive these changing times malls and shopping complexes need new ways of doing business, and this includes offering what shoppers can’t find anywhere else. By investing in indoor playground equipment, not only will you be filling a gap in the market, but you will also help ensure that your establishment remains relevant for many years to come.